The content of a website is most powerful tool for selling products or services. Though things like graphics, animations etc are important to increase your website visibility but good content is way to attract your visitors to stay on website and search about products and services you are selling. While writing content for a website, one should follow some tips:
Active Content - Always use active words in content to making visitor feel like a participant rather than a passive reader. Always inspire them to take an action.
Consistency - Your objective should be consistency through out website. Make content consistent from page to page.
Call of Action - Your call of action text should be clearly visible to visitor when your visitor is on your website.
No Error Content - Content on a website should be free from any grammatical or spelling mistakes.
Selling Idea - Most of websites have content describing features of their product or services, do not write about what your product/service have but write about how can it is beneficial for customers.
Content for Search Engines - A search engine friendly content does not mean content stuffed with lot of keywords. Try to use proper density of keywords in content. Never try to spam by hiding your content. Try to link you keywords to relevant internal page of website that will really help to boost performance of linked page.
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