As a ship captain traversing the open sea without a good navigation system will surely get lost. Same way, a site with poor navigation structure will cause problems in good search engine rankings. Good site design means a good navigation structure for your web site. This means the visitor can find the information with ease. Thus the navigation structure of a website should be easy.
Some points should be considered to make the structure of a website “Search Engine Friendly” which are as follows:
1. Dynamic Site Navigation – If you are designing a dynamic website (php, asp etc), try make your URLs with less or NO query string. Some URL rewriting techniques should be used to make URLs search engine friendly.
2. Don’t Use Image Links - Try to avoid images for navigational links as we all know search engine spiders don't read text in images. Always use text links for navigation and use CSS.
3. Logo - Most of websites have Logo is on top left. It is good practice to link your logo to home page from every page.
4. Site Map - A few sites are now creating "Site Maps" which is a page which links to all other pages in the site. This is better option if you want to provide visitors with an 'index', and is also appreciated by the major search engines.
5. JavaScript Menus or Links - Do not use JavaScript for your internal linking because search engine spiders do not read text written in JavaScript and will not follow link defined in JavaScript
6. Avoid Links in Flash - Search engine crawlers are not able to index/follow links defined in flash. Graphics add a lot to a Web site, but text leaves a lot more room for links. When you write about a specific topic, product or service on a page, include a link within the text.
7. Frames - Don't use frames. Very few people use them. They not only create a variety of user problems but search engines also have trouble in indexing framed pages.
8. Avoid Image Maps - Do not use image maps for navigation.
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