SEO Techniques

Search engine optimization methods can be mainly divided into two categories:

1. Techniques that search engines recommend as part of good design
2. Techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing.

White Hat SEO: White hat SEO is technique in which webmaster follow all the rules of search engines means doesn't try to make fool search engines. White hat SEO means follow all the ethics rules and algorithms. Web pages that are created with white-hat SEO methods are advantageous to web surfers, search engines and webmasters and beneficial by search engines. An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note.

Black hat SEO: Black hat SEO is technique that the webmaster used to improve rankings of their web pages in ways that are disapproved by the search engines. These methods include cloaking, paid links, doorway pages, hidden text, etc.Google and all other search engines have made it very clear to webmaster and site owner’s that they penalize websites that use black hat SEO methods once they detect them