Make Your Website Easily Accessible

Web accessibility is about making your website accessible to all Internet users, regardless of what browsing technology they're using. A higher search ranking is what many website owners dream of. What they don't realize is that by optimizing their site for the search engines, they can also optimize it for their site visitors. Ultimately this means more people finding your website and increased sales and lead generation.
There is need to keep just few things in mind like working status of site coding , functionality of pages, uptime of the site's server, validity of HTML elements etc. If these features are overlooked, both search engines and user will leave your website in a second.
These features include:

Forms need to be accessible to all web users:If any submissions form, select boxes, other input-required elements block content is not accessible then search engines may never find them. Keep data that you want accessible to search engines on those pages that can be directly accessed via a link.

The end user should have control over your web pages: All web users have unique requirements for how they use the Internet, depending on the kind of browser they're using or any kind of handicap or disability they may have. By handing control back to your users you'll enhance your website's accessibility and you site visitors will be able to use your website in the way that best suits them.

Proper linking of WebPages: If an HTML link is broken, the contents of the linked-to page may never be found. In addition, some conclude that search engines take that as negatively rankings for the sites & pages with many broken links.

Applicable HTML & CSS: Although arguments exist about the necessity for full validation of HTML and CSS in accordance with W3C guidelines, it is generally agreed that code must meet minimum requirements of functionality and successful display in order to be cached properly by the search engines.

Meta Data, URLs & Title Tags: URL’s and Meta Data components describe your site and page to visitors and search engines. Keep them relevant, compelling and accurate to ranking well on Search engines. You can also use these areas as launching points for your keywords, and indeed, successful rankings require their use. Also make the online visible text "search-friendly".

How to Get More Traffic from Internet

The way of enhancing the popularity of your website so that it appears more frequently in search engines results is a technique called Search Engine Optimization. It increases free traffic to the site. When a particular search term is entered, the database of the search engine is searched relevant to the search query. Every search engine has its own search algorithms to determine which web page is more relevant for a given search. There are a number of steps that can be followed to help a web page receive higher ranking in search results:

Heading Tags: These are similar to H1, H2, and H3. Start your page content with H1 tag. Put the most effective Keywords in H1 tag.

Link Strategy: Every page of website should be linked properly to Home page and other pages. URL of the pages should contain keywords.

Site Map Page: Site map is page from where you can excess all the pages of your site. No doubt Site map page is the last page, but plays a major role for website. It is basically a route map which has link to each and every page of your web site.

Meta Tags: Meta tags contain Title Tag, Meta Description Tag , Meta Keyword Tag and other more tags like robot tags etc. Title is the most important tag of all these, Keywords should be used in title tag but in an organized manner. Don’t add more than 3 keywords in title tag.

Search Engine Marketing

Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is the most popular way to increase your online business because it increases your online visibility. Online business can be done for a every website from a small informative website to large scale shopping portal. Popularity of a website is directly proportional to number of unique and returning visitors. There is no use of having a huge website with lots of attractive graphics and animations if you are not getting relevant traffic. We all know 70-80% of website traffic depends on search engines like Google, Yahoo, MSN, because people use these search engines to find their useful products or information. If you want to achieve relevant targeted visitors and high ranking in these major search engines, your website must follow their ranking algorithms. You need to optimize your website to get higher rank instead of waiting for to be found by visitors personally. There are many factors that can affect your search engine that we need to keep in mind.

Following are brief list of such factors:

• Selecting appropriate domain name
  
• Fast and reliable hosting provider
  
• User and Search Engine Friendly Design
  
• Easy Navigation Structure
• Good amount of content
  
• Appropriate meta tags with proper keywords… and many more.