Tuesday, February 26, 2008

Search Engine Marketing

Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is the most popular way to increase your online business because it increases your online visibility. Online business can be done for a every website from a small informative website to large scale shopping portal. Popularity of a website is directly proportional to number of unique and returning visitors. There is no use of having a huge website with lots of attractive graphics and animations if you are not getting relevant traffic. We all know 70-80% of website traffic depends on search engines like Google, Yahoo, MSN, because people use these search engines to find their useful products or information. If you want to achieve relevant targeted visitors and high ranking in these major search engines, your website must follow their ranking algorithms. You need to optimize your website to get higher rank instead of waiting for to be found by visitors personally. There are many factors that can affect your search engine that we need to keep in mind.

Following are brief list of such factors:

  • Selecting appropriate domain name
  • Fast and reliable hosting provider
  • User and Search Engine Friendly Design
  • Easy Navigation Structure
  • Good amount of content
  • Appropriate meta tags with proper keywords… and many more.

1 comment:

ravneet singh said...

i really liked your post about making a website easily accessible
i would like to read some more about about full optimisation of website
it will be a great help to me..