Web accessibility is about making your website accessible to all Internet users, regardless of what browsing technology they're using. A higher search ranking is what many website owners dream of. What they don't realize is that by optimizing their site for the search engines, they can also optimize it for their site visitors. Ultimately this means more people finding your website and increased sales and lead generation.
There is need to keep just few things in mind like working status of site coding , functionality of pages, uptime of the site's server, validity of HTML elements etc. If these features are overlooked, both search engines and user will leave your website in a second.
These features include:
Forms need to be accessible to all web users:If any submissions form, select boxes, other input-required elements block content is not accessible then search engines may never find them. Keep data that you want accessible to search engines on those pages that can be directly accessed via a link.
The end user should have control over your web pages: All web users have unique requirements for how they use the Internet, depending on the kind of browser they're using or any kind of handicap or disability they may have. By handing control back to your users you'll enhance your website's accessibility and you site visitors will be able to use your website in the way that best suits them.
Proper linking of WebPages: If an HTML link is broken, the contents of the linked-to page may never be found. In addition, some conclude that search engines take that as negatively rankings for the sites & pages with many broken links.
Applicable HTML & CSS: Although arguments exist about the necessity for full validation of HTML and CSS in accordance with W3C guidelines, it is generally agreed that code must meet minimum requirements of functionality and successful display in order to be cached properly by the search engines.
Meta Data, URLs & Title Tags: URL’s and Meta Data components describe your site and page to visitors and search engines. Keep them relevant, compelling and accurate to ranking well on Search engines. You can also use these areas as launching points for your keywords, and indeed, successful rankings require their use. Also make the online visible text "search-friendly".
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