Though high ranking of site is important, but it is equally important that visitors/ surfers click on the link to your site. Description tag plays a major role in this. The Meta description tag describes your site's content, giving search engines' spiders an accurate summary filled with multiple keywords.
Meta tags are invisible to the reader. Some search engines are able to associate the content of Meta tags into their algorithms. Thus, it is recommended that you always include them.The Meta description tag is especially important because it's the only tag supported by some engines.
Now the question comes that how the search engines take the Description to show the results. Two major search engines i.e. Google and Yahoo follow the following strategy:
Google's Methodology
If you search for a page by its URL, Google uses the description from the Meta description tag. If that web page doesn't have a Meta description tag then Google also uses the description that is used in the DMOZ directory.
Yahoo’s Methodology
Yahoo uses only the first part of the Meta description. If the web page doesn't have a Meta description, then it uses the description of the web page from Yahoo's directory (if the page is listed there). If the web page has no Meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the search query.
Meta tags are invisible to the reader. Some search engines are able to associate the content of Meta tags into their algorithms. Thus, it is recommended that you always include them.The Meta description tag is especially important because it's the only tag supported by some engines.
Now the question comes that how the search engines take the Description to show the results. Two major search engines i.e. Google and Yahoo follow the following strategy:
Google's Methodology
If you search for a page by its URL, Google uses the description from the Meta description tag. If that web page doesn't have a Meta description tag then Google also uses the description that is used in the DMOZ directory.
Yahoo’s Methodology
Yahoo uses only the first part of the Meta description. If the web page doesn't have a Meta description, then it uses the description of the web page from Yahoo's directory (if the page is listed there). If the web page has no Meta description and is not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the search query.
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